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Having developed and managed Hispanic platforms for some of the most demanding Hispanic marketers in the world - including America's largest Hispanic-owned food company for twelve years - we believe our practical experience is second to none. Hispanic-American targeted assignments on behalf of private and publicly held companies based in the U.S. and Latin America include programs at every stage of development. Please contact us for details. The scope of our work in the U.S. Hispanic market is broad and comprehensive, encompassing viability, growth strategy, business case development, brand positioning, marketing plan development and optimization, product and packaging development, channel management, research and organizational design as well as agency search and oversight of broadcast, print and electronic communications and promotional campaigns. We are one of the only firms combining as much client-side Hispanic experience with a rock-solid General Market foundation spanning leading brands in natural products, home furnishings, entertainment, DIY, retail, automotive, educational and other consumer product and service categories. An innovator in the field, practice leader Ira Ginsberg has been active in marketing to Hispanic-American consumers since 1981. For a brief bio click here or contact our office for information. |
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telephone 212.595.4666 hispanic@believeinmarketing.com |
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